Description of the Collection

Modern Athlete is an American luxury fashion label, founded in Detroit by Hajj Flemings.  We are designing ‘Everyday Luxury’ for everyday athletes.  We believe that creatives, entrepreneurs, designers and modern workers are redefining ‘Life + Style’.  Our Season One capsule line is designed to be everyday wear that you can pull from your backpack and wear.  You can go from prayer/mediation or working out, to the coffee shop, doing a presentation to going out all from a backpack.  Modern Athlete makes the connection between life, style and wellness.  

We believe ‘The New Luxury is Freedom’.


Hajj Flemings -  Founder of Modern Athlete


Hajj Flemings is a serial entrepreneur, brand technologist and CEO and Founder of RebrandX.  RebrandX is building the Next Generation of brands on the internet which will redefine how cities, small businesses and people impact the world. The family of brands include:  Rebrand Cities, Rebrand Black and Brand Camp University.  

Hajj is the founder of Modern Athlete, an American luxury fashion label founded in Detroit in 2022.  He got his start in fashion by designing the Equator sneaker which debuted in  the market in 1992 for a local Michigan brand called MVP Footwear.  He went on to intern at New Balance Footwear in Lawrence, Massachusetts and currently works with fashion brands like Ministry of Supply and SEE Eyewear.

Hajj is most known for being casted as one of eight entrepreneurs selected for CNN’s Black in America 4: The New Promised Land: Silicon Valley documentary with Soledad O’Brien.  During the filming of that documentary, he began to understand the real meaning of the term ‘meritocracy’ and recognized that lack of access in the technology space was creating a permanent underclass in communities of color. That experience literally changed the course of his life.  Modern Athlete is at the intersection of his passion around fashion and technology.